Xinru Song
Marketing Analyst @Airsproo Inc
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WORK HISTORY
Marketing Analyst @Airsproo Inc
NY, US
Acted as the primary liaison between clients and internal teams, translating client goals into actionable campaign plans and coordinating cross-functional team responsibilities Created and executed multi-platform campaign strategies based on brand needs, covering influencer outreach, ad deployment, and content production for Instagram, TikTok, and Amazon Built detailed campaign timelines and execution plans, incorporating livestream schedules, platform-specific marketing strategies, and content shooting calendars Drafted standardized outreach templates and designed campaign materials, overseeing influencer recruitment through multiple platforms including email, TikTok Shop backend, and 3rd-party tools Systematically delegated influencer outreach and campaign execution tasks to team members, ensuring consistency in messaging and quality across platforms
EDUCATION
Fordham University
Master's degree
University of Adelaide
Bachelor's degree
ABOUT XINRU SONG
At Fordham University, our work in the Fashion AI Project transforms raw data into visual narratives that guide design innovation. With competencies in Python and Tableau, the team I support has visualized sales trends and synthesized insights that breathe life into new clothing concepts via Midjourney. Our efforts straddle the intersection of data science and aesthetic evolution, bolstered by my academic foundation in accounting from the University of Adelaide. My tenure as a Livestream Intern at Bedshe International honed my analytical acumen; we leveraged influencer analytics and conducted funnel analysis to elevate brand visibility and streamline marketing strategies. These experiences, combined with certifications in AWS data engineering and Python, underpin my commitment to harnessing data for strategic decision-making in the dynamic landscape of business intelligence.
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