Xin Yuan

Data Analyst @Vosyn

Toronto, ON, CA

Cleaned, transformed, and normalized data from a video-sharing platform using Python, utilized Google Analytics to analyze customer behavior patterns across 5 different demographic segments through K-means clustering. Developed and refined a multi-factor pricing and subscription model that leverage pricing elasticity to optimize pricing strategies by tiers, improve revenue potential by 5% compared with base tier subscription model. Redesigned customizable views using Tableau to increase operational efficiency by 10%. Monitored, analyzed, and presented KPI insights for stakeholders and leadership, resulted in a 15% increase in revenue insights.