Ximena Zaratiegui

Global Digital Creative Senior Specialist @Avon

London, GB
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WORK HISTORY

Sep 2023 — Present

Global Digital Creative Senior Specialist @Avon

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GB

Coordinate the end-to-end social content process: from trend research and ideation to briefing and final approvals.• Manage the daily content calendar across global social and internal channels.• Create and edit innovative, trend-led content (reels, static, live coverage) aligned with brand positioning.• Use insights and analytics to optimise content strategy and drive performance.• Lead creative direction for Avon’s global platforms, ensuring consistency and impact.• Organise internal initiatives to foster creativity and team collaboration.

EDUCATION

2018 — 2019

IAE Business School

Creative Lab · Design Thinking , Innovation

2010 — 2013

UADE

Bachelor's degree, Advertising

2020 — 2021

Digital House

Digital Immersion Program, Digital Communication and Media/Multimedia

2018 — 2018

Universidad Austral, Buenos Aires

Programa de Experiencia de marca, Brand Experiencie

2016

UADE

Master’s Degree, Marketing

SKILLS

Brand DevelopmentDigital MediaBusiness StrategyGoogle AnalyticsPhotoshopDigital StrategyMarket ResearchGraphic DesignAdobe PhotoshopEnglishAdvertisingStrategic PlanningTeam LeadershipSocial NetworkingStrategySocial Media MarketingMulti-Media Marketing CampaignsMarketingSearch Engine Optimization (SEO)Microsoft OfficeDigital MarketingSocial MediaMacMarketing StrategyFacebookIllustratorBranding

ABOUT XIMENA ZARATIEGUI

I believe in the transformative power of creative ideas.\"Create with the heart, build with the mind\"Creative Content Specialist with 9+ years\' experience in digital marketing, social media and branded storytelling. Skilled at leading content from concept to delivery, always trend-driven, strategic and visually impactful. Fluent in Spanish, English and Portuguese, with a strong mix of creative flair and business focus.

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Ximena Zaratiegui — Global Digital Creative Senior Specialist at Avon in London, GB | Unifers