Ximena Nunez

Director of Communications @The Children\'s Trust Of Miami-Dade County

Miami, FL, US

Dynamic marketing and communications leader with a proven track record of driving strategic campaigns, enhancing brand visibility, and fostering community engagement. With expertise in public relations, media strategy, and digital innovation, I create impactful initiatives that elevate organizational missions and deliver measurable results.Currently leading marketing, communications, and public relations for The Children’s Trust, I develop and execute comprehensive strategies to promote health, safety, and development programs for children and families in Miami-Dade. I cultivate strong partnerships across media, education, health, business, and faith sectors to amplify our reach and advocacy efforts.Achievements- Brand Growth & Awareness: Increased brand awareness from 67% to 75% and brand favorability from 80% to 87%(2018–2023) through data-driven marketing and high-impact campaigns- Strategic Campaigns: Directed the award-winning StayHome.Miami campaign, developed in two weeks during the pandemic, generating 21M+ impressions and 188K+ pageviews in five months- Large-Scale Engagement: Spearheaded The Children\'s Trust Book Club marketing, growing membership from 4K to over 50K children, exceeding growth targets- Crisis & Reputation Management: Led crisis communications to protect brand integrity and maintain public trust during high-stakes situations- Budget & Resource Management: Oversee a $3M marketing and communications budget, ensuring efficient allocation and strong ROI- Event Leadership: Directed planning and execution of large-scale community events, aligning them with strategic goals and stakeholder engagement- Digital Strategy & UX: Ensure alignment in design, content, and functionality of The Trust’s website, creating a seamless user experience and regularly updating resources- Community Impact: Chair of the Zero Drownings Miami-Dade communications group, leading awareness efforts to reduce drownings through education and advocacy.

Miami Chamber of Commerce

Leadership Miami Class XLI

Florida International University

Certificate Program

Universidad de La Sabana

Bachelor of Science (BS)

Universidad del Valle (CO)

E-Buiness & E-Commerce Management