Ximena de Leon
E-Commerce & Merchandising Intern | MIS Student Skilled in Data Analysis, Trend Forecasting, and Retail Strategy
- Role
- Marketing and Design Intern at Texas Book Festival
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Ximena de Leon
I am a Management Information Systems and Textiles & Apparel major who thrives at the intersection of data, design, and sustainability. I combine analytical thinking with a creative eye for detail to bring efficiency and innovation into the fashion and retail space. Whether optimizing e-commerce performance or developing engaging brand experiences, I’m passionate about using technology and strategy to make fashion more intelligent, inclusive, and sustainable.
Experience
Marketing and Design Intern
Aug 2025 — Present
Update website content and schedules for festival attendees, ensuring timely and accurate information across platforms • Support auction marketing efforts by creating collateral and digital assets,increasing donor engagement and fundraising outcomes • Designed branded merchandise capturing festival’s creative identity, driving 25% increase in donation efforts
Education
The University of Texas at Austin
Bachelor of Science - BS, Textiles & Apparel
The University of Texas at Austin
Bachelor of Business Administration - BBA, Management Information Systems, General
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.