Xiaozhu Yoli Shen
Creative Manager @VX Media
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WORK HISTORY
Creative Manager @VX Media
NY, US
Built and led a cross-regional creative team of 7 across Asia, Europe, and the U.S.Led creative projects across influencer marketing, media production, and full campaigns for Nespresso, Dior, Maybelline, Meta, and L’Oréal Group.Oversaw on-set execution and ensured top-tier creative quality control across all deliverables.Developed AI integration for campaigns, including AI-driven initiatives and managing the company’s AI social media page.Increased pitch win rate by 20–30% through elevated creative direction and storytelling.Supported operational initiatives to improve efficiency and team workflow.
EDUCATION
Beijing Foreign Studies University
Bachelor's degree, International Business/Trade/Commerce
School of Visual Arts
MPS, Fashion Photography
ABOUT XIAOZHU YOLI SHEN
Versatile creative manager and photographer with a proven track record of success, boasting over 5 years of collaboration with renowned international brands like Coach, Celine, Mercedes-Benz, BMW, and BOSS. With previous roles at Ogilvy and Hearst, I\'ve honed my ability to seamlessly blend creativity with logistics, orchestrating productions that captivate audiences and exceed expectations. As an award-winning photographer, my work has been exhibited globally, adding a unique and avant-garde aesthetic to every project. I\'m eager to bring my expertise and passion to your team, contributing to the creation of exceptional content that leaves a lasting impression.
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