Xiaoyu Xue
Senior Designer at McCann Worldgroup
- Role
- Senior Designer at McCann
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Xiaoyu Xue
Experienced Mixmedia Visual Designer with a demonstrated history of working in the design…
Experience
Senior Designer
Sep 2024 — Present · NY, US
As a core member of the Worldgroup Design team, I help shape the visual identity and brand presence of McCann Worldgroup across internal and external platforms. Partnering with leadership and cross-functional teams, I deliver strategic, world-class creative solutions that elevate storytelling, enhance stakeholder engagement, and align with the agency’s global vision.Key Contributions: • Led the design and evolution of McCann Worldgroup’s brand identity across social, print, digital, and experiential channels. • Created high-impact assets for executive communications, C-suite presentations, social content, and global campaigns. • Collaborated closely with internal teams—PR, strategy, events, and communications—to ensure brand consistency and creative cohesion across touchpoints. • Leveraged AI tools to streamline design workflows, spark creative ideation, and enhance storytelling across motion, data visualization, and static formats. • Provided strategic guidance on content execution, optimizing visuals for various formats and platforms, including when and how to use static vs. motion content. • Played an active role in concept development for events, internal campaigns, and global presentations—bringing fresh visual approaches and thoughtful perspective to every brief.
Education
School of Visual Arts
Bachelor of Fine Arts - BFA
2015 — 2020
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