Xiao Aurora Tan
Marketing Coordinator @Crimson Education
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WORK HISTORY
Marketing Coordinator @Crimson Education
Los Angeles, CA, US
EDUCATION
University of Southern California
Bachelor of Science - BS, Computer Science and Business Administration
University of Southern California
Master's degree, Communication Data Science
ABOUT XIAO AURORA TAN
I am a marketing coordinator @ Crimson Education, with a strong foundation in digital marketing, product management/operations and data-driven decision-making. My background blends technology, business strategy, and data analytics, allowing me to optimize workflows, enhance user experiences, and drive scalable solutions across global platforms.With hands-on experience in product management, operational strategy, and market research, I have worked across e-commerce, digital entertainment, and AI-driven SaaS industries. At ByteDance (Resso), I contributed to search performance optimization, working with engineering and data teams to refine search algorithms and ranking accuracy, leading to a 10% improvement in search click-through rates. At JD.com, I played a key role in e-commerce product operations, implementing urgency-driven promotional strategies that boosted conversion rates by 8% and increased orders by over product operations, my experience spans B2B marketing, CRM governance, and go-to-market strategy, where I’ve leveraged data insights and user research to optimize engagement and retention. I thrive in cross-functional collaboration, working closely with engineering, design, and operations teams to align business goals with scalable strategies.Industry experience: Digital Entertainment, AI SaaS, E-Commerce, Non-Profit, Marketing AgencyDuring my free time, I enjoy exploring nature, playing with my doggo, arts & crafts, music, and journaling :)Contact: a••••••••@gmail.com
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