Xianna Moore

About Xianna Moore

I’m a beauty-turned-digital creative and marketer who blends storytelling, strategy, and UX thinking to craft experiences that actually move people. From editorial calendars to WordPress sites, Google Ads campaigns, email marketing, and full content refreshes, I design digital experiences that feel intuitive, human, and results-driven.Right now, I bring that energy to AC Electric as a Digital Marketing Manager, where I optimize the customer journey for residential and commercial clients across Northeast Ohio. I lead strategy and execution across web content, digital campaigns, social media, and email, ensuring every touchpoint drives engagement, trust, and measurable outcomes.With a background in beauty, customer experience, and digital marketing, I’ve mastered the full content lifecycle: creating, optimizing, refining, and delivering work that resonates with people while hitting business KPIs.I’m all about clean design, clear messaging, and making digital experiences feel like a conversation—never just a block of text. I’m excited to continue building systems, campaigns, and experiences that scale while putting the customer at the center.

Experience

1. Digital Marketing Manager

   Ac Electric

   Dec 2025 — Present · Cleveland, OH, US

   I lead end-to-end marketing strategy and execution for a residential and commercial electrical services company serving Northeast Ohio, with a focus on growth, customer experience, and measurable business outcomes.I partner closely with leadership and internal stakeholders to translate business goals into customer-centered initiatives, while owning the systems and channels that support the full customer journey.Scope of work includes:• Managing and optimizing WordPress websites to improve clarity, performance, and conversion• Planning, launching, and refining Google Ads campaigns with an emphasis on lead quality and ROI• Developing and executing email marketing campaigns that support customer engagement and retention• Creating blog content and messaging that strengthens authority, SEO, and trust• Overseeing social media strategy, content creation, and ongoing account management• Evaluating partnerships and sponsorship opportunities through a growth and brand lensMy work is grounded in data-informed decision-making, systems thinking, and cross-functional collaboration, with an emphasis on building scalable marketing processes that align with both residential and commercial audiences.

Education

• Southern New Hampshire University

  Bachelor of Arts, User Experience Design