Xiang Lan

About Xiang Lan

I am a multi-disciplinary design lead currently working in a global design agency. I create compelling designs and enjoy analyzing user experience. My experience and skills lie in both traditional print media, and digital and interactive design. My work has been showcased in various media channels via different platforms including newspaper, television, mobile and billboard.My creativity has helped a variety of brands achieve their goals and needs, ranging from rising startupsto Fortune 500 giants and non-profit organizations. As the creative lead for the Caesars Entertainment account, I helped the brand see an increase in both consumer visits in over 40 properties nationwide and brand awareness among the Asian communities of America. A highlight of my work is the “Resplendence Starts Here” campaign created in mid-2013. It is Caesars’ first integrated brand campaign tailored to the Asian clientele. The 60-second commercial features a mix of traditional Asian cultural nuances and symbols, representing different brand offerings and qualities.Aside from helping brands communicate effectively to their consumers, I extended my capabilities in UX/UI with a project on the KeepTree account. Working closely with the product manager and developers, I focused on user flows, annotated wireframes, UI and visual designs. In early-2013, the mobile app Yenta, which I worked on as a UI designer, was named an honoree in the Webby Awards.For more information on my work, please visit

Experience

1. Senior Manager, Experience Design

   Capital One

   Aug 2019 — Present · New York, NY, US

Education

• Guangdong University of Foreign Studies

  BA, International Business and Marketing

  2005 — 2009

• General Assembly

  User Experience Design

  2013 — 2013

• Parsons School of Design - The New School

  BBA, Strategic Design and Management

  2009 — 2011