Xia Lou

Data Scientist @Ford Motor Company

Dearborn, MI, US

Developed a Dash based Report for reviewing performance related with Fix Marketing, Web Traffic, Dealer Visits and Retail Sales. Utilized CI/CD to minimize application maintenance and shared the report with a constant URL with Ford internal users through Azure authentication control. Developed a series of models involving Fix Marketing, Web Traffic, Dealer Visits and Retail Sales. Provided a comprehensive overview of their relationship and various levels of forecast and target compare. Provided optimized FM/VM spending solutions as an important reference decision making in management.Developed a series of Excel based reports on BTO (build to order), Retail Sale Mix, Dealer Margin, and published them monthly to review current policy impact and make data-driven planning for senior management. Manage the whole process of retail optimization model for Mustang and Super Duty, including but not limited to data imputation, model development, monthly run of simulation, optimization and assessment. Share results with our customer teams and provide optimized incentive design suggestions based on regular and various ad hoc requirements.

Peking University

Bachelor of Science (BS), Electrical and Electronics Engineering

University of Michigan

Doctor of Philosophy (Ph.D.), Electrical and Electronics Engineering