Xi Chen
TikTok Shop US | Category Growth & Strategic Sellers
- Role
- Health Account Manager Growth Strategy at ByteDance
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Xi Chen
I focus on building repeatable growth engines for products and brands.At TikTok Shop, I led the platform’s first U.S. hard-currency growth program, driving $60M+ GMV, incubating 500+ hero SKUs, and achieving up to 15x ROI.Previously, I led category growth at Newegg and built e-commerce operations from zero to $6M as a partner.I’m especially interested in health, beauty & personal care, electronics, and products with strong price perception and scalable supply.
Experience
Health Account Manager Growth Strategy
Oct 2023 — Present · 贝尔维尤, WA, US
Own growth and supply strategy for key Health brands, scaling hero SKUs from 0→1→N. • Built TikTok Shop US hard-currency growth engine, driving $60M+ GMV and 15× ROI.
Education
Pepperdine University
Master's degree, Applied Finance
2017 — 2018
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