Xenia Alphonso

Marketing & Comms Director | Growth Marketing | Brand Building | Communications & Integration

Role: Ind Apac Marketing & Communications Director, Dentsu Global Services at dentsu
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

About Xenia Alphonso

A versatile leader with 14+ years of expertise in growth marketing, brand building, corporate communications, and business integration, Xenia excels in scaling high-performing teams, driving business transformation, and aligning strategic goals with impactful marketing and execution. Known for her focus on innovation and measurable outcomes, Xenia is adept at building brands, engaging audiences, and delivering sustained growth and organizational success.I began my career at The Times Group, where I created distinctive brand experiences through content marketing and events. Notable projects include the Times Literary Carnival and the launch of brands like StrayDog, Doodlers, and Native Haat. I\'ve collaborated with various industries - retail, FMCG, real estate, entertainment, hospitality and BFSI, to develop and execute integrated marketing campaigns that engage target audiences.At Ugam, a leading analytics and technology company, I drove growth with targeted marketing campaigns for the ANZ and AMER regions. I developed GTM collaterals, executed account-based and lead-gen campaigns, and managed communications during Ugam\'s M&A, securing top-tier media coverage.Currently, at dentsu, I lead marketing and communications for their global capability center - Dentsu Global Services, overseeing a team of 18. My responsibilities include crafting GTM strategies, managing employer branding, and driving PR, awards, social media, and employee experience initiatives.I thrive in environments that are committed to going beyond and making a meaningful difference for its stakeholders.

Experience

Ind Apac Marketing & Communications Director, Dentsu Global Services
dentsu
Jun 2025 — Present

Education

St. Xavier's College
Bachelor of Mass Media, Journalism, Marketing
2008 — 2010

Skills

Management
Business Development
Digital Marketing
Marketing Communications
Entrepreneurship
Google Adwords
Digital Strategy
Sem
Online Marketing
Lead Generation
Marketing Management
Market Research
Integrated Marketing
Mobile Marketing
Marketing
Digital Media
Online Advertising
Team Management
Media Planning
Analytics
Business Strategy
Media Buying
Copywriting
Brand Management
Content Strategy
Marketing Strategy
Social Media Marketing

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Xenia Alphonso

Experience

Ind Apac Marketing & Communications Director, Dentsu Global Services

Education

St. Xavier's College

Skills

Find verified contacts for anyone on LinkedIn