Xena Nguyen
- Role
- Senior Analyst, Paid Search & Platform Investment at Starcom
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
Experience
Senior Analyst, Paid Search & Platform Investment
Oct 2021 — Present
Gather research necessary to build a new campaign focusing on the client\'s strategy and growth on assigned platforms • Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools • Monitor and maintain campaign budgets, pacing and bid adjustments, and management of performance and competitive landscape • Monitor and optimize eCommerce performance to meet business objectives • Successful completion of training programs and requisite certifications • Foster strong relationships with internal teams and client groups • Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization • Establish professional, productive rapport with sales representatives/media vendors
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