Xena S.
Marketing Lead and Personal Assistant @Smut&sip
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WORK HISTORY
Marketing Lead and Personal Assistant @Smut&sip
Leading the influencer and social media content strategy on Instagram, TikTok, and Threads for a romance book box subscription.Currently managing a social community of 50k+ followers combined. Responsible for the content research and ideation, content creation on Canva and CapCut, community management, and analytics reporting. From our launch box, we gained nearly 2m views on UGC alone in 72 hours. For our first cohort of Brand Representatives during the March-May 2025 term, we received approx. 100 applications. These were vetted and narrowed down to a group of six members with a combined following of 39k across TikTok and Instagram, strong CPVs, and a brand-aligned personality.Within a few weeks of launching our new Instagram Broadcast channel, we gained over 1k members and are now at 4k members.
EDUCATION
The Manchester Metropolitan University
BA (Hons), Marketing with Placement
Derby Moor Academy
GCSEs
Derby Moor Academy
A Levels
ABOUT XENA S.
Hey there, my name’s Xena!🥰Currently, you’ll find me yapping on socials as the Marketing Lead of s&s, a special edition romance book box subscription launched in Jan 25. With a vibrant community of 50k+, we support indie and traditionally published authors from global publishersOur projects: Face Off by Chelsea Curto Bourbon & Lies by Victoria Wilder Heated Rivalry by Rachel Reid Nightshade by Autumn Woods As a first-class marketing undergrad, I gained four years of B2B and B2C knowledge. Areas of expertise include campaign management, brand marketing, market research, and consumer psychology🧠Notable assignments: anti-consumption essay (100%) customer touchpoint journey portfolio (92%) product proposal presentation (90%) digital marketing exams and mock-ups (90%)In the 23/24 academic year, I was a Brand Marketing & Influencer Assistant at EA, getting stuck into full-funnel marketing campaigns across various titlesWhilst studying, I also developed experience on Instagram and TikTok, growing a community of 20k followers with 42m reel views in a yearIn my spare time, I love to write books and play video games! I regularly play fantasy RPGs and horrors (TES franchise is a personal fav)I’m also super passionate about continual self-development, completing 100+ hours of marketing, law, and tech courses and volunteering to assist the marketing strategies of several nonprofits🤍Happy to connect!🤝
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