Xena Plat
COO at 411 Music Group | Music Industry Executive | AI, Strategy, Operations & Brand Growth Leadership
- Role
- Chief Operating Officer at 411 Music Group
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Xena Plat
Music industry exec building smart, fast, tech-fueled systems that work. From global operations to creative direction, I scale ideas into real impact. Split between São Paulo and Los Angeles, with 10 years in the music industry and time spent living in 15+ countries across five continents. That global perspective sharpens my instinct for bold strategy and unconventional thinking.
Experience
Chief Operating Officer
May 2024 — Present · Los Angeles, CA, US
As COO of 411 Music Group, I lead business transformation, operational strategy, and AI-driven innovation to scale the company, optimize workflows, and enhance revenue streams. My role bridges music, technology, and business development, ensuring the company stays ahead of industry trends while maintaining profitability and efficiency.Key Leadership & Business Impact: Lead AI-driven content creation, data analysis, and automation to streamline operations and improve decision-making. Optimize business models and cost structures for scalable, sustainable growth. Build high-value partnerships with AI startups, music companies, and tech innovators to unlock new revenue streams. Oversee cross-functional teams, implement automation, and drive scalable processes for efficiency and productivity. Elevate brand positioning, audience engagement, and B2B/B2C growth to increase industry impact and revenue. Manage budgeting, P&L optimization, and financial tracking to maximize profitability. Leverage industry insights, competitive analysis, and performance data to refine business strategies. Oversee hiring, training, and performance management to build and retain top-tier teams.
Education
Synergy University
Bachelor's degree, Project Management
2013 — 2017
UCLA Extension
Certificate program, Music Business
2019 — 2020
Synergy University
Executive MBA
2016 — 2017
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