Xen Williams

About Xen Williams

Hello I\'m Xenobiah, more affectionately known as Xen. I am a digital advertising professional with almost a decade of experience that specializes in using analytics to create profitable campaigns. Whether its content creation, designing an online space for clients promotions or optimizing based on client based KPI\'s, my experience has taught me to meet the needs of clients with confidence. I am currently seeking new opportunities in a 100% remote work environment leveraging my 7 years of experience in digital marketing. I have developed a deep understanding of the digital advertising landscape, from ad trafficking to campaign optimization. My expertise includes managing and optimizing ad campaigns across multiple platforms such as Google Ads, Facebook Ads, and programmatic advertising. I am also highly skilled in ad operations tools such as DoubleClick, AdWords, and AdRoll. Throughout my career, I have successfully managed large-scale advertising campaigns for both B2B and B2C clients, delivering exceptional results and exceeding client expectations. Additionally, I have a strong track record of working collaboratively with cross-functional teams, including sales, creative, and analytics, to ensure seamless campaign execution. As a dedicated professional with a passion for digital advertising, I am eager to explore new opportunities in a fully remote work environment. If you are looking for a results-driven Ad Operations Manager with a proven track record of success, please feel free to reach out to me.

Experience

1. Head of Digital Media

   Iss Institutional Shareholder Services

   Apr 2022 — Present · NY, US

   Trains, leads, and provides technical guidance to professional and technical staff assigned to digital operations; directs the work of peers and/or subordinate experienced Developers, Ad Operations, and Sales staff on assigned projects- Leads a team of cad operations professionals (including traffickers, graphic designers, sales coordinators, and SEO managers) supporting ISS’s suite of advertising products for our financial advising business clients Analyzes and evaluates areas for developing technical solutions to automate and improve processes of all tasks related to ad operations, including list matching, trafficking, troubleshooting, optimization, and reporting of ad campaigns- Work closely with clients and agencies to track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance to ensure client retention and satisfaction. Prepares complex reports, correspondence, and other documents for C-Suite decision makers; participates on committees and task forces; attends meetings, conferences, and training sessions- Implements ad operations tools to address workflow inefficiencies, improve testing, maintain inventories, and automate ad scheduling to ensure competitive positioning for ad products products- Creates strategy and best practices for website changes or updates with the editorial, design/dev and audience development teams resulting in increased traffic, users, and pageviews for each brand website.

Education

• Winthrop University

  Bachelor’s Degree, Integrated Marketing Communication

  2011 — 2015