Daniel Coughlin

About Daniel Coughlin

I have experience as a writer, editor, marketer, creative lead, and managing corporate projects and initiatives. My current focus is on completing my MBA course through the University of Wisconsin MBA Consortium while I run my own small business. I own Hardline Hardwear, a bodybuilding and heavy music focused project. I have written, designed, and sold multiple issues of a magazine, designed shirts and posters, and produced more than 100 videos. I run all facets of the business including email marketing, social media, creative direction, sourcing, shipping, graphic design, and all other duties involved in producing content and clothing. I have worked as an editor and staff writer covering the NBA for FanSided, SB Nation and other sites. I have work experience in the corporate/financial world of marketing and design as part of an in-house agency for a $2+ billion financial. I have also worked in marketing for an organization that owns and operates a diverse selection of properties, business entities, and events. My experience has created the ability to be extremely versatile and dynamic working with photography, editing, design, marketing, social media, and the occasional menu layout for fine dining. No dull moments. My work has won multiple awards from various regional and national associations. I\'ve done video work for commercials and testimonials, a mountain of marketing campaign materials from budgeting to creative to implementation across all channels including digital, television, in-store/location/office, billboards, and print ads. I stay under budget and get my work done on time. Work smarter and harder. There\'s always more to do and more ways to be creative. Your next best idea is waiting for you to claim it.

Experience

1. Growth Marketing Manager

   Dynamic Fitness & Strength

   Oct 2022 — Present · Eau Claire, WI, US

   I help identify opportunities to drive business growth, such as initiatives to increase market share or improve customer acquisition and retention. I have the privilege to oversee implement marketing programs, campaigns and events focused on engaging and retaining a company’s customer base while working to expand company imprint and awareness. I work to help create demand through digital, print, and sales support material marketing. I utilize my experience in cross-functional team leadership, multi-channel marketing, and competitive analysis to build relationships and brand in existing and emerging markets. This position draws on my experience and helps me to work to continuously improve or learn new skills in digital marketing, growth, product marketing, and ownership of the responsibilities that align with these efforts. Additional fun work projects that I facilitate or assist with include brand identity, pitch deck design, website management, social media management, and catalog/print design.

Education

• Chippewa Valley Technical College

  General Studies

  2005 — 2007

• University of Wisconsin-Eau Claire

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2021 — 2024

• University of Wisconsin-Eau Claire

  BA, Public Relations

  2007 — 2011