Xavier Veccia
Manager, Enterprise SEO at Marriott International
- Role
- Manager, Enterprise Seo at Marriott International
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Xavier Veccia
SEO Manager from Columbus, OH. Graduated from Arizona State University with a BS in…
Experience
Manager, Enterprise Seo
Sep 2022 — Present
Develops and implements holistic SEO strategies to drive KPIs–ranging from driving room nights acrosshotel websites, improving RFP conversions for B2B marketing initiatives, and generating clicks throughcontent targeting top-of-funnel customers from both brand and non-brand SERPs. Provides recommendations ranging from search-oriented content strategies and optimized on-page contentto technical-oriented initiatives including recommendations geared towards optimizing hreflang tags,sitemaps, internal linking, redirect management, and crawl budget. Responsible for managing various relationships between the organization and enterprise-level tools toensure they are thoroughly serving business needs, as well as internal stakeholders of various companyproducts to best inform organic search strategy and accurately prioritize the most profitable work. Reports on trends across company channels and the organic search industry at large to identify opportunitiesand best assess the health of on-page search initiatives and optimizations.
Education
Arizona State University
Bachelor of Science - BS, Communication
2017 — 2019
Ohio University
Journalism
2012 — 2015
Skills
- Creative Writing
- Microsoft Word
- Interviewing Skills
- Blogging
- Powerpoint
- Social Media
- Press Releases
- Journalism
- Blogger
- Microsoft Office
- Social Networking
- Writing
- Wordpress
- Photoshop
- Editorial
- Editing
- Marketing
- Copy Editing
- Public Relations
- Social Skills
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