Xavier Shaji
Xavier Shaji | Performance Marketer (Meta & Google Ads) | E-commerce Executive | ROI-Focused Paid Ads Specialist | Scaling Shopify Stores
- Role
- Marketing Specialist at Swapna Weddings
- Location
- Kochi, KL, IN
- LinkedIn followers
- 500 followers
About Xavier Shaji
I am a Performance Marketer specializing in E-commerce advertising and paid acquisition.I manage and optimize Meta Ads and Google Ads campaigns with a clear focus on conversions and revenue, not vanity metrics. I have experience generating direct sales through paid campaigns and working with Meta Marketing Pro and Google Ads support teams to troubleshoot and scale accounts.My work includes:• Campaign strategy & audience structuring• Pixel & conversion tracking setup• ROAS optimization and scaling• Budget monitoring & reporting automation• E-commerce funnel improvementI also built an automated WhatsApp alert system using Apps Script to notify managers when ad account balance drops below a set threshold — helping avoid campaign interruptions.I’m currently looking for opportunities as a Performance Marketer / E-commerce Executive where I can help businesses scale profitably through paid advertising.
Experience
Marketing Specialist
Sep 2025 — Present
Education
CDA Academy
Digital Marketing , Marketing
Coursera
Data Analytics
Jain (Deemed-to-be University)
Bachelor of Business Administration, Marketing
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