Xavier Nieto

Senior Negotiator, Local Investment @Publicis Media

Los Angeles, CA, US

Responsible for $20 million in advertising expenditures.• Negotiate, place, and maintain Local Video, Local Audio, Cable, Streaming for multiple West Coast General and Hispanic markets.• Ensure all media buys are consistent with client marketing objectives, budgets and scheduling.• Negotiate and purchase Sports Sponsorships in multiple markets for multiple clients.• Generate CPP reports, budget accountability and conduct market research.• Compile competitive spending reports, as well as audits and post buy analyses.• Clients include: Toyota, Lexus, Disney, Chase, Floor & Décor, Sonic, Pearle Vision, Planet Fitness.