Xandra Aretz

About Xandra Aretz

Hello! My introduction to product management left a lasting impression on me. The first time I became familiar with it, I was fascinated by the process of transforming ideas and real-life problems into a vision and roadmap and then seeing that roadmap come to life in an actual product that makes a genuine difference. This was nothing short of awe-inspiring and it has guided me to the career of product management. I\'ve had the privilege to work with exceptional product and engineering teams on remarkable products. For me, product management is a perfect way how creativity and technology can converge and come to life in digital products that make a real and positive impact on the lives of people and businesses. This brings together two areas of product management that I love working on: building a product and creativity to solve problems.In my journey in product management, I was able to work on business analytics for complex machines and processes. This has been the perfect confluence of creativity, psychology, data technology, and the analytical capabilities of data. Some of the pivotal moments include- Orchestrating the development of a product from conception and idea towards an MVP and a successful pilot. As a result, the product became an integral part of the overall product portfolio and strategy, and its capabilities have since been expanded with many more features, and global rollout- The user base of a product increased by +3650%, became an integral part of the customer support strategy and contributed to multi-million EUR year-on-year savings. In 2022 I got the unique opportunity to move from Europe to the US, and I transitioned into a role where product marketing and the voice of the customer plays an essential role. This shift allowed me to immerse myself in a part of product management that is key to product success; the world of end-users and knowing what it takes for a product to be successful and make an impact. I developed my knowledge even further, working in areas such as user adoption, Go-To-Market, launches, and the Voice of the Customer/User.If you share a passion for product management and product marketing, don\'t hesitate to get in touch!Ask me about: Product Management | Product Leadership | Product Roadmap | User Adoption | Product Marketing.

Experience

1. Product (Marketing) Manager & Subject Matter Expert for Usa

   ASML

   Dec 2022 — Present

   Specialized in semiconductor machine diagnostics software, adoption and processes for ASML offices at the sites of our customers (e.g. Samsung, TSMC, Intel, Micron).

Education

• PABO

  Bachelor's degree

• Radboud University

  Business Communication

• Radboud Universiteit Nijmegen

  Master of Science (MSc)

• Radboud Universiteit Nijmegen

  Bsc

Skills

• Consulting
• IT Consulting
• Business Analysis
• Business Process Analysis
• English
• Prince2
• Microsoft Dynamics Nav
• Business Process Improvement
• Business Process
• Erp
• Purchasing
• Process Improvement
• Process Management
• Spss
• Ict
• Change Management