Xand Griffin

About Xand Griffin

Ever wondered what 100+ escapes from escape rooms can teach you about marketing? It’s all about staying scrappy to solve anything thrown your way. When I lead a marketing strategy, I prioritize what matters, build deep connections, and empower people to do the best work of their lives.Here\'s what I bring to the companies I work with: Smart Systems: I build streamlined marketing systems that cut cost per lead by 63% and eliminate years of repetitive tasks. From product design to campaign operations, I’ve reduced launch costs by 70% and accelerated go-to-market timelines. Customer-Obsession: I go deep into customer research to understand needs. This customer-first approach drives brand loyalty and builds lasting trust. Revenue Growth: I develop content and campaigns that go beyond \"cookie-cutter\". This has tripled lead acquisition, boosted revenue by 37%, and raised average deal size by 43% through strategic targeting.In addition to speaking on podcasts like Not Your Average CEO and sharing insights with the Registered Graphic Designers Association, I am active in my community. As a volunteer with Oregon Pride in Business (ORPIB) LGBTQIA2S+ local business chamber and founder of the \"Master Minds: Neurodivergent Professionals\" webinar series, I work hard to foster inclusivity and share practical tips to empower others.With two years leading HubSpot User Groups, seven INBOUND HubSpot conferences under my belt, experience in a HubSpot marketing agency, and being an Asana Project Management Ambassador - you can say I\'m a bit of a martech nerd.With me, you get the best of both worlds - strategy without being bored to death and creativity without chaos. Most importantly, everyone has fun. Visit to learn more about my work-What I do (and lead others in doing): Marketing Strategy and Execution Multi-channel Marketing Campaigns Inbound Marketing / Content Marketing Lead Generation / Demand Generation Sales Enablement Event Marketing and Logistics Branding and Identity Development Creative Ideation and Facilitation Customer and Employee ExperienceLeadership Skills: Process Automation Community and Culture Building Hiring and Building Effective Teams Cross-functional CollaborationTechnical Skills: Adobe Creative Suite (Illustrator, Photoshop, InDesign) Microsoft Office Suite (Word, PowerPoint, Outlook, Excel, Sharepoint) Project Management Software (Asana, Basecamp, DevOps, Trello, Jira) CRM & Marketing Software (HubSpot, SalesForce)

Experience

1. Product Marketing Lead

   Komodo Health

   Mar 2025 — Present

   Mavens is a Komodo Health company that retains a different brand identity. Both companies operate within life sciences and share a common mission.

Education

• Temple University

  Bachelor of Arts, Advertising; Art Direction

• Community College of Philadelphia

  Associate of Arts, The Honors Curriculum, Liberal Arts

Skills

• Photoshop
• Content Strategy
• Marketing Strategy
• Social Media
• Marketing
• SEO
• Inbound Lead Generation
• Customer Experience
• Social Media Marketing
• Management
• Powerpoint
• Marketing Automation
• Blogging
• Lead Generation
• Adobe Creative Suite
• Marketing Communications
• Illustrator
• Online Marketing
• Indesign
• Inbound Marketing
• Customer Experience Consulting
• Hubspot
• Concept Development
• Adobe Photoshop
• Content Marketing
• Art Direction
• Outlook
• Microsoft Office
• Sales
• Sales Process
• Digital Media
• Wordpress
• Saas
• Logo Design
• Email Marketing
• Consultative Selling
• Advertising
• Layout