Xander Shapiro
- Role
- Co-founder and Chief Commercial Officer at Akorn Technology, Inc
- Location
- Sharon, MA, US
- LinkedIn followers
- 500 followers
About Xander Shapiro
Experienced General Manager and Marketing/Business Development/Strategy leader with a…
Experience
Co-founder and Chief Commercial Officer
Jul 2020 — Present
Co-Founder and Chief Commercial Officer- SALES and MARKETING: Research and pursue priority markets and customers, develop selling and communications strategies and tactics, lead 3-person team to vet and secure prospects for pilot tests and eventual long-term contracts- INVESTMENT: Collaborate with founder/CEO to research and target investors to secure Seed and future financing rounds- FINANCE: Develop financial, strategic planning, costing, market sizing and addressable market models
Skills
- Shopper Marketing
- Brand Management
- Entrepreneurship
- Business Strategy
- Marketing Strategy
- Brand Equity
- Business Planning
- Iri
- Strategy
- Integrated Marketing
- Marketing Research
- Advertising
- Cross-Functional Team Leadership
- Business Development
- Fast-Moving Consumer Goods (Fmcg)
- Positioning
- Strategic Partnerships
- Project Management
- Competitive Analysis
- Forecasting
- Brand Development
- Strategic Planning
- Board of Directors
- Consumer Products
- Trade Marketing
- Online Advertising
- Marketing Communications
- Product Marketing
- Market Analysis
- Retail
- Start-Ups
- Product Innovation
- Nielsen
- Product Development
- Global Marketing
- Profitable Growth
- Management
- New Business Development
- Sales
- Fmcg
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