Xander Kaplan
Vice President, Prestige Marketing @Coty
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WORK HISTORY
Vice President, Prestige Marketing @Coty
EDUCATION
Georgetown University
B.A., French
Columbia Business School
MBA
SKILLS
ABOUT XANDER KAPLAN
I’m a brand-obsessed senior beauty and digital commerce executive. I believe the future of retail will be defined by strong brands that can deliver personalized experiences. Over 15 years in beauty I have founded and led e-commerce teams from the ground up to 30% of total business. Our success has come from evolving our brands\' expression to connect with a rapidly changing consumer. I love seeing my retail partners succeed - I partner with them to help deepen their relationship with consumers through best-in-class brand-led experiences and technology-enabled retail media strategies. Core to winning the consumer is advanced analytics of first party data. Today I am the Vice President of Media, Activation, and Communications, and lead the skincare business at Coty. My role is to maximize short term results and long-term brand equity across fragrance, makeup, and skincare. I am responsible for brands including Gucci, Chloe, Burberry, Marc Jacobs, Kylie Cosmetics, Rimmel, Lancaster and Orveda. I previously led e-commerce at Coty and developed the long-term brand and e-commerce strategy at l\'Oreal and Revlon.In and out of work, I am passionate about mentoring beauty entrepreneurs and advancing women in leadership, ensuring the beauty industry reflects the diverse consumers it serves. Specialties: E-commerce Strategy | Omnichannel Growth | Media Effectiveness | Digital Transformation | Retail Partnerships | Board Governance | Brand Building
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