Wynne Tyree
Founder & Chief Smarty Pants
- Role
- Founder and President at Smarty Pants
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Wynne Tyree
Wynne Tyree is the founder and president of Smarty Pants, an international market…
Experience
Founder and President
Jan 2005 — Present
Wynne is a business visionary with 25 years of experience creating and leading organizations to global success. As Chief Smarty Pants she guides the organization’s vision, service portfolio, operational standards, client impact, and culture. She also leads the agency’s C-suite executives who ensure organizational success across business units.Wynne opened Smarty Pants’ virtual doors in 2005, with 10 years of experience as a moderator, strategic planner, data guru and brand consultant to many of the world’s smartest marketers. She has grown the business and its scope and reputation to a powerhouse agency spanning consumer targets and specialties. She is a culture cultivator who builds and nurtures thriving organizations steeped in excellence, innovation, creativity, collaboration and wellbeing. In 2024, Smarty Pants was named the Best Place to Work at the Quirk\'s Excellence in Marketing Research and Insight awards. At her core, Wynne is a gifted brand builder and marketing strategist. She has catalyzed growth for countless Fortune 500 companies across product sectors and consumer segments. And she has masterfully engaged with tens of thousands of global consumers utilizing creative approaches to uncover insights that propel brands.Wynne is a leading authority on the lifestyles, attitudes and behaviors of young consumers. She is a dynamic presenter and content creator who regularly speaks at conferences and universities, and contributes to publications such as Advertising Age, Kidscreen, Quirk’s Marketing Research Review, and Forbes. She is the author of “Conducting Research with Children,” and her work has been profiled on ABC’s World News Tonight and in several books.
Skills
- Positioning
- Marketing
- Consumer Behavior
- Strategy
- Focus Groups
- Advertising Research
- Marketing Strategy
- Customer Insight
- Tween
- Quantitative Research
- Marketing Research
- Consumer Behaviour
- Brand Architecture
- Competitive Analysis
- Ethnography
- Fmcg
- Segmentation
- Product Development
- Market Research
- Brand Equity
- Qualitative Research
- Digital Media
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