Wyeth Hansen

WORK HISTORY

EDUCATION

ABOUT WYETH HANSEN

I love the doing. I love the making. I love the digging in, the research, the trial and testing, and ultimately the instinct that drives great creative brand building. Even at the executive level, I\'m getting my hands dirty alongside all team members, seeing how things are working at the ground level so that higher-up decisions are informed by real data.My goal has always been to add to society through design and community building – bring a concept, a connection, a product to life that wasn\'t there before, with proper materials and harmonious design that makes life a little better. This work is data-informed and human-centered, always guided by the knowledge that intelligent pattern-breaking will make an audience stop a beat and take notice. A little bit of disorientation goes a long way.As Executive Creative Director (and Creative Director) at Complex Networks, this attention to brand, community, and content helped shepherd Complex from a recently sunsetted publication with a strong web and video presence into a true multimedia empire, with a dominating social media presence, pioneering IRL cultural festival ComplexCon, 7-figure merchandise lines (strong hot sauce game!), multi-channel video and editorial licensing, book deals, and more. My approach to brand was about elasticity – being pliable enough to extend across all kinds of channels and audiences, feeling fresh with each application, but with rock solid core DNA that was unmistakable.Prior to Complex, I co-founded and ran Labour, a multi-media brand design studio with a special focus on design systems, video storytelling, and environmental design. Small but mighty, we brought innovative and engaging work to companies like Google, Porsche, MoMA, Whitney Museum, Yale University, MIT, Kate Spade, Sephora, MTV Network, Vh1 Network, and others… including Complex. Here we built a great relationship with Marc Eckō, which led to coming in-house to guide Complex\'s design journey.I\'m here for like minds, socially minded partners, non-cynics, and progressive full-time opportunities. We can choose to build up the world we live in, or let it fall apart – and I choose to build.wyeth-hansen.com