Wyatt Kash

About Wyatt Kash

Wyatt Kash is an accomplished business media executive and a national award-winning editor and journalist with a passion for helping organizations develop content strategies to connect with senior executives. He currently serves as Senior Vice President of Content Strategy for Washington, DC-based Scoop News Group, where he leads content strategy and development serving the government and technology sectors. He previously led content and community development for InformationWeek; co-led a start-up team at AOL to launch, manage and market an online news platform serving government, defense and technology leaders; and held senior management roles at The Washington Post\'s Tech Media group, 1105 Media, Hanley Wood (now Zonda) and Lebhar-Friedman. Wyatt was an early pioneer in identifying ways to migrate print media businesses online and into mobile formats — and adopt social media to deliver content to increasingly fragmented audiences of business leaders. His strengths include building collaborative, high-performance work teams and trusted relationships to help organizations advance their business and communications strategies. His specialized skills include creating and managing business-to-business media platforms and producing high-impact multimedia content.He has interviewed hundreds of CEOs, CIOs, and top executives and spoken on industry trends at events throughout the U.S, Europe, Asia and the Middle East. His editorial teams have been recognized with more than three dozen journalism awards. A graduate of Syracuse University’s S.I. Newhouse School of Public Communications, he earned national honors as a recipient of the G.D. Crain Award, given to one individual annually for outstanding career contributions to editorial excellence in American business media.

Experience

1. Senior Vice President - Content Strategy

   Scoop News Group

   Jun 2017 — Present · Washington, DC, US

   Responsible for leading and developing custom content initiatives and campaigns for Scoop News Group\'s clients, including a majority of the world\'s leading technology companies- Provide strategic direction to clients, as head of SNG\'s Content Studio, developing and delivering custom content campaigns targeted at hard-to-reach senior public sector leaders- Conceptualized, produced and managed more than 250 custom content projects for more than 70 technology clients last year, including special reports, thought leadership articles, podcasts, video interviews, market research and more- Serve as featured moderator and host on government technology industry discussion panels, podcasts and executive video interviews.

Education

• S.I. Newhouse School of Public Communications at Syracuse University

  Bachelor of Science

• Northwestern University - Kellogg School of Management

  Certificate - Advanced Publishing Management (Awarded jointly by Medill/Kellogg)

Skills

• Online Marketing
• Content Development
• Strategic Planning
• B2b
• Direct Marketing
• Social Media Marketing
• Online Publishing
• Integrated Marketing
• New Media
• Market Research
• Editing
• Digital Media
• Start-Ups
• Web Content
• Newsletters
• Online Advertising
• Public Relations
• Media Relations
• Management
• Storytelling
• Publishing
• Editorial
• Digital Strategy
• Social Media
• Marketing Communications
• Social Networking
• SEO
• Business Analysis
• Leadership
• Program Management
• Digital Marketing
• Cms
• Content Strategy
• Writing
• Copywriting
• Journalism
• Advertising
• Magazines
• Corporate Communications
• Content Management