Fernando H.
Behavioural Designer @Service Canada
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WORK HISTORY
Behavioural Designer @Service Canada
ON, CA
Driving the redesign of in-person and digital service experiences, applying behavioural science to simplify processes and improve citizen journeys- Partnering with service designers, policy experts, and technologists to prototype and test innovations- Translating complex policy and research into visual frameworks and narratives that influence decision-making at senior government levels- Ensuring all outputs meet accessibility and inclusivity standards, supporting Service Canada’s mandate of equitable citizen service delivery.
EDUCATION
Universidade FUMEC - Oficial
Bachelor's degree, Industrial and Product Design
Escola Técnica de Formação Gerencial - ETFG/Luz/MG
1º ano, Administração de empresas
SKILLS
ABOUT FERNANDO H.
I’m a multidisciplinary designer with 10+ years of experience helping organizations transform complex ideas into clear, engaging visual stories. My work bridges graphic design, behavioural science, and service design, allowing me to craft solutions that resonate with audiences and drive measurable impact.At Service Canada, I contribute to reimagining citizen experiences through behavioural design, journey mapping, and omni-channel service strategies. Previously at BEworks, I collaborated with world-leading behavioural scientists, designing prototypes, presentations, and brand systems for global industry leaders.Earlier in my career, I shaped the visual identity of Clube Atlético Mineiro, one of Brazil’s top soccer teams, where I advised the board on brand equity, led design for sponsor activations, and delivered campaigns seen by millions of fans worldwide.Fluent in English and Portuguese, I thrive in cross-functional environments, moving easily between research, creative strategy, and execution. I’m passionate about aesthetics, behavioural insights, and emerging technologies and I love building narratives that inspire, influence, and deliver results.
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