Winston Wells
Executive Director, Marketing - Wells Fargo Advisors
- Role
- Executive Director, Wealth Management Marketing at Wells Fargo Advisors
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Winston Wells
Strategic marketing leader skilled at conceptualizing and successfully launching products to drive consumer awareness, engagement, and retention. Uniquely accomplished at transforming information into actionable business insights, shaping campaigns to achieve high ROI. Proven ability to establish direction and build alliances across functional teams, including Advisors, Communications, Branding, Compliance & Creative Agencies. Strong presentation skills to convey product innovation, commercial launch, and market entry strategies.
Experience
Executive Director, Wealth Management Marketing
Sep 2022 — Present · Charlotte, NC, US
Direct the full campaign lifecycle, coordinating inputs across strategy, creative, content, and digital functions to produce cohesive, insight‑led marketing programs. Lead the development and execution of a comprehensive thought‑leadership editorial strategy for financial advisors, aligning wealth‑management themes with client needs, market trends, and broader business objectives. Collaborate closely with Sales leadership, Product, Legal, and Compliance to implement strategic marketing initiatives that support AUM growth and strengthen advisor engagement.
Education
Florida Agricultural and Mechanical University
Master of Business Administration (M.B.A.), Finance, General
Florida Agricultural and Mechanical University
Bachelor of Business Administration (B.B.A.), Marketing
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