John Wulff
Managing Director, North America @iMAD Research
Signup · Get unlimited contacts
WORK HISTORY
Managing Director, North America @iMAD Research
Toronto, ON, CA
I joined iMAD to help establish the brand as a major player in the North American market, bringing 25+ years of data collection leadership to shape Client relationships and production delivery. iMAD specializes in B2B-focused research solutions, supported by proprietary global panels, a dedicated offshore CATI center, and expert qualitative recruiting.My role blends consultative selling and strategic growth. I partner closely with clients—equipping them with market trends, competitive insights, and contextual data that build confidence in their proposals. I stay with each project from RFQ to delivery, ensuring flawless execution and long-term trust.Key contributions include- Driving expansion by building and growing major accounts, applying proven methods that delivered similar results at prior firms- Guiding international production teams to anticipate client needs, model cultural nuances, and exceed expectations- Supporting seamless global operations with international teams running 24/7 across time zones- Implementing CRM management, sales strategy, and advanced reporting for greater transparency and efficiency.At iMAD, we’re more than service providers—we’re trusted partners. I’ve focused on embedding that philosophy into every client engagement, helping a small, ambitious firm grow into a #1 contender in its space. Our team takes ownership, delivers with speed and precision, and consistently exceeds expectations.
SKILLS
ABOUT JOHN WULFF
I help clients win.As Managing Director, North America at iMAD Research, I specialize in B2B and consumer panels, quantitative data collection, and qualitative recruitment. My role is simple: prepare my clients to excel in their own client conversations by giving them what they need to stand out.With 30+ years of market research experience—including senior roles in leading panel and CATI data collection companies with operations across North America, Central America, and Asia—I bring a truly global perspective to research execution.I’ve built my career on disciplined, adaptive data collection that delivers accurate, actionable insights for both North American and International tracking and custom initiatives. More importantly, I replicate my clients’ culture, support their goals, and ensure quality at every step.I provide reliable data collection solutions, leverage experience and strategic guidance so my clients can standout, build trust, win projects, and strengthen relationships. My role is to be the partner they can rely on for bespoke strategy to deliver results—and to help them win.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.