Audrey Wu
Product Data Manager @Rogers Sports & Media
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WORK HISTORY
Product Data Manager @Rogers Sports & Media
Collaborating closely with cross-functional stakeholders to design and deliver scalable solutions that improve operational performance and workflow efficiency.Leveraging data-driven insights to streamline processes, optimize campaign execution, improve reporting accuracy, and enabling data-driven Ad Ops solutions.
EDUCATION
York University
BA, Professional Writing
SKILLS
ABOUT AUDREY WU
Managing digital and mobile solutions for brands, communicating with clients and directly managing internal ad operations and creative teams to deliver successful results.Heavily involved in ad campaign management every step of the way: the initial stages of ad creative development and implementation, then providing ad optimization analyses for better results, as well as detailed reporting to clients during and after a campaign.Specialties: Managing campaigns on various platforms such as social media, digital web, mobile applications and mobile web. Determining strategic direction for go-to-market business objectives in a management capacity. Ensuring the client\'s brand safety and viewability standards are prioritized in the programmatic space by collaborating with exchange partners, product teams and sales teams.
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