Taylor Smith
Director of Campaign Launch Operations, Hearst Newspapers | Scaling Campaign Operations & Enablement Across Markets | Board Member
- Role
- Director of Campaign Launch Operations at Hearst Newspapers
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Taylor Smith
I’m a marketing and advertising leader focused on building and scaling client-facing…
Experience
Director of Campaign Launch Operations
Aug 2025 — Present · Houston, TX, US
Partnered with Hearst Newspapers\' VP of Ad Operations, Delivery, and Reporting to design and launch the Campaign Launch Specialist (CLS) function, a new enterprise initiative improving campaign setup and hand-offs across markets. I built the workflow, operational framework, and grew the team after just two months.Today, I lead the CLS team in managing onboarding, asset collection, QA, and Salesforce-driven tracking to ensure ad campaigns launch on time, accurately, and aligned to client KPIs. This function is designed to reduce errors, improve efficiency, and return selling capacity to sales teams, while setting the foundation for scalable campaign operations across Hearst Newspapers\' properties.
Education
Texas Tech University
M.A.
2017 — 2018
Texas State University
B.A.
2008 — 2015
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