Ranga Acharya

About Ranga Acharya

I help organizations accelerate growth through AI-led go-to-market strategy, executive engagement, and revenue-focused marketing transformation. With 16+ years of experience across BFSI, Telecom, Technology, Retail, CPG, Utilities, Education, Media, Sports, Wellness, and Entertainment, I specialize in building integrated marketing and GTM programs that connect strategy, customer engagement, and business outcomes. My expertise spans: • AI-Led Marketing & GTM Strategy • Account-Based Marketing (ABM) • Revenue & Demand Generation • Executive & CXO Engagement • Enterprise & Industry Marketing • Thought Leadership & Strategic Positioning • Brand Transformation & Market Expansion Over the years, I have led strategic initiatives across North America and global markets, helping organizations drive pipeline acceleration, executive engagement, customer influence, and AI-powered business transformation. I enjoy operating at the intersection of: AI + Human Intelligence + Business Strategy. As AI reshapes the marketing landscape, I believe the role of modern marketing leadership is evolving beyond campaigns into orchestrating intelligent growth ecosystems that combine technology, creativity, customer psychology, and commercial impact. Key Highlights: • Influenced $300M+ in enterprise pipeline initiatives • Led GTM and ABM programs across global markets • Experience spanning enterprise, consumer, and digital-first industries • Speaker at international AI and marketing forums • Passionate about building meaningful, future-ready growth strategies Core Focus Areas: AI Marketing | GTM Strategy | Revenue Marketing | ABM | Digital Transformation | Executive Engagement | Enterprise Growth | Brand Strategy | Thought Leadership

Experience

1. Sr Manager Marketing & Communications

   Virtusa

   Nov 2022 — Present · Hyderabad, IN

   My experience at Virtusa involved leading innovative marketing initiatives that drove substantial growth in brand visibility and engagement. • Managed comprehensive marketing and communications strategies for the BET NA and Canada vertical, aligning with business objectives. • Designed and implemented impactful omnichannel campaigns that showcased Virtusa Learning offerings effectively. • Collaborated cross-functionally to optimize performance marketing efforts, resulting in increased lead generation and market penetration.

Education

• Indian School of Business

  Digital Marketing & Analytics

• Aurora's Degree College

  Bachelor of Science, Microbiology; Biochemistry and Chemistry

  2005 — 2008

• Aurora's Business School

  Master of Business Administration, Marketing

• Aurora’s Business School

  PGDM, Marketing and HR

  2008 — 2010

• Indian Institute of Management, Calcutta

  Certificate Programme in Strategic Marketing for Leaders: Leveraging AI for Growth, Strategic Marketing

• Sri Chaitanya Junior College

  Intermediate

• Aurora's Business School

  Retail Management, Retail Management

  2009 — 2009

• Osmania University

  Bachelor of Science, Microbiology, General

• All Saint’s High School

  SSC

• Indian School of Business

  Executive Learning, Digital Marketing