Will Simonds

About Will Simonds

With over two decades at IBM, I’ve led global internal communications and digital content strategies that connect, inform, and engage 400K+ employees. My focus has been on delivering scalable communication platforms, optimizing content performance, and aligning messaging with business priorities. Key areas of expertise include: Enterprise Communications Strategy – Led company-wide editorial initiatives, including IBM’s weekly newsletter and crisis communications playbook, aligning internal messaging with organizational goals and increasing engagement across global teams. Platform Operations – Managed intranet publishing systems, digital signage, and marketing automation platforms (e.g, Marketo), ensuring secure, reliable, and impactful communication infrastructure. Digital Engagement Analytics – Built IBM’s first enterprise-wide internal comms measurement framework, standardized KPIs, and automated data collection to drive insights and data-informed decision-making. Workflow Automation – Streamlined communications processes by integrating tools like Airtable and Marketo, reducing manual updates by 80% and boosting team productivity and content responsiveness. I look forward to connecting with like-minded professionals on LinkedIn and exploring opportunities for collaboration and growth. outcomes and impact.

Experience

1. Senior Digital Content Strategist, Strategy and Operations,

   IBM

   Jan 2020 — Present

   International Business Machines, Corporate headquarters, Marketing & CommunicationsIn my current role I\'m a content strategist for corporate communications initiatives and the IBM intranet in partnership with the CIO group. I oversee the long-term strategy and day-to-day operation of our internal mass mail system and digital signage platform. I create skill-building opportunities for the company\'s communications teams, focused on content strategy, editorial strategy and standards.

Education

• Oregon State University

  Bachelor of Science (B.S.)