Wendy S.

Passionate community builder and lover of all things data center. Award-winning Editorial leader driving high-level editorial operations and crafting impactful narratives. Former EIC of Data Center Knowledge, ITProToday

Role
Association Manager at Informa Connect
Location
Green Bay, WI, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Wendy S.

Award-winning editorial leader with extensive experience driving high-level editorial operations, crafting impactful narratives, and overseeing publications from concept to execution across enterprise media and technology sectors. Expert in AI-driven content optimization, SEO strategy, and data-informed editorial decision-making, delivering a 5x improvement in Google rankings and over $1.5M in annual monetization revenue. Proven record of mentoring cross-functional editorial teams that boosted Google Discover mentions 10x, increased readership by 300%, and tripled audience engagement across video and written platforms. Known for developing inclusive editorial standards that resonate with diverse audiences and reinforce brand voice. Six time ASBPE award winner.

Experience

  1. Association Manager

    Informa Connect

    Mar 2025 — Present

    Drove growth of membership and AFCOM chapters, enhancing member engagement and stakeholder relationships. • Led the development and management of AFCOM membership initiatives and chapter development strategies. • Acted as the central point of contact between AFCOM and Informa, fostering collaboration within the data center industry.

Education

  • University of Nevada-Las Vegas

    Doctor of Philosophy - PhD, English Language and Literature/Letters

    2017 — 2020

  • University of Wisconsin-Milwaukee

    MA, English

  • University of Wisconsin-Green Bay

    BA, English, Psychology

Skills

  • Copywriting
  • Journalism
  • Press Releases
  • Digital Media
  • Analytics
  • Proofreading
  • Analysis
  • SEO
  • Facebook
  • Social Analytics
  • Mentoring
  • Web Analytics
  • New Media
  • Publications
  • Management
  • Webinar Development
  • Blackboard
  • Editorial
  • Webinars
  • Social Media Marketing
  • Powerpoint
  • Blogging
  • Webinar Management
  • Content Strategy
  • Marketing Strategy
  • Web Content Management
  • Team Leadership
  • Content Development
  • Newsletters
  • Writing
  • Slackware
  • Social Media
  • Publishing
  • Event Planning
  • Editing
  • Web Content
  • Feature Articles
  • Copy Editing
  • Online Publishing
  • Content Management

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Wendy S. — Association Manager at Informa Connect in Green Bay, WI, US | Unifers