Wrivu H.

About Wrivu H.

I\'m a results-driven performance marketing professional with a strong foundation in programmatic advertising, campaign optimization, and data-driven strategy. Currently working as a programmatic specialist at WPP Media, I specialize in delivering impactful advertising solutions through precise targeting, performance optimization, and innovative use of marketing platforms.Previously, I worked at the Google Operations Centre as a DV360 Specialist, where I honed my expertise in campaign troubleshooting, optimization, and platform best practices—helping global advertisers maximize ROI through effective media strategies.My career began at Amazon, where I served as a Risk Analyst in Brand Protection, Product Quality and Marketplace Abuse. This role sharpened my analytical skills, attention to detail, and ability to work with complex datasets—capabilities that now empower me to make informed, performance-focused marketing decisions.With a unique blend of technical expertise, analytical thinking, and marketing acumen, I am passionate about leveraging programmatic technology to connect brands with the right audiences at the right time.Core Skills:1. Programmatic Advertising (DV360, Amazon DSP, Yahoo DSP, The Trade Desk etc.)2. Campaign Optimization & Troubleshooting3. Data Analysis & Performance Reporting4. Digital Media Strategy5. Brand Safety & Compliance6. Cross-functional CollaborationI’m always eager to explore innovative digital marketing solutions and collaborate with brands to drive measurable growth.

Experience

1. Senior Executive - Programmatic

   WPP Media

   Oct 2024 — Present · Hyderabad, IN

   As a Senior Executive in Programmatic Media Buying at WPP Media, I manage end-to-end programmatic campaigns across multiple DSPs, ensuring data-driven strategies deliver measurable results for clients. My role involves leveraging advanced targeting, real-time bidding, and optimization techniques to maximize ROI and achieve client objectives.Key Responsibilities:1. Plan, execute, and optimize programmatic campaigns across DV360, Amazon DSP, Yahoo DSP, and The Trade Desk (TTD).2. Collaborate with internal teams and clients to develop data-driven media strategies aligned with business goals.3. Monitor campaign performance, analyze KPIs, and implement optimization tactics to improve reach, engagement, and conversions.4. Ensure brand safety, viewability, and compliance with industry standards and client requirements.5. Troubleshoot campaign delivery issues and work with DSP support teams to resolve technical challenges.6. Provide performance reports and actionable insights to stakeholders for continuous improvement.Stay updated on emerging trends, technologies, and best practices in programmatic advertising and digital marketing.Key Achievements:1. Successfully managed high-budget, multi-channel campaigns delivering above-benchmark performance.2. Improved campaign efficiency through advanced audience segmentation and bid strategy optimization.3. Enhanced client satisfaction by delivering transparent reporting and strategic recommendations.Skills & Tools:Programmatic Media Buying | DV360 | Amazon DSP | Yahoo DSP | The Trade Desk | Campaign| Optimization | Data Analysis | Audience Targeting | Brand Safety | Digital Marketing Strategy

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  Master of Business Administration - MBA, Business Administration, Management and Operations

• CVR College of Engineering, Hyderabad

  Bachelor of Technology - BTech, Computer Science

  2013 — 2017