Jackie Wright
Strategic Brand Marketing Expert
- Role
- Senior Brand Manager at Avetta
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Jackie Wright
Lead development and execution of creative strategies for top risk management platform that enhance customer experience, translate marketing objectives and expand brand awareness. Manage, foster, and grow high-performing teams that exude creative excellence.
Experience
Senior Brand Manager
Nov 2021 — Present · US
Responsible for all brand marketing, driving SaaS MQL/SQL, website updates, reporting, and brand awareness of the company, while overseeing a creative and content team-Spearheaded the creation and curation of the company\'s pioneering online brand guides, setting the stage for an immersive and consistent brand experience-Grew online engagement by 80% in under 6 months by strategically leveraging advanced audience targeting features through Google Analytics and the CRM, resulting in a more cohesive brand presence-Led the development and evaluation of campaigns across various channels, including email, paid (SEM, Display, Social), and owned (SEO, Organic Social) channels to drive brand awareness-Directed the strategic redesign of the company website, social media strategies, and digital campaign content, ensuring a cohesive and impactful presentation of our brand positioning and messaging -Oversaw monthly analytic tracking and performance reporting to show proven results on marketing campaigns-Forged the blueprint for the Content Marketing Calendar, managing its ongoing efforts encapsulating every outward-facing interaction across regions and channels.
Education
General Assembly
Certificate, User Experience Design Circuit
2018 — 2018
The Art Institutes
Bachelor of Science (B.S.), Graphic Design, GPA 3.9
2011 — 2014
Skillcrush
Breaking Into Tech
2020 — 2020
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