Wrichik Mukherjee

About Wrichik Mukherjee

Hey! Glad you’re here. I’m Wrichik, and I make my clients sound like they know exactly what they’re doing. I shape communication narratives around what hooks people in and what keeps brands in recall. I currently work in a digital & PR-integrated role at Adfactors, spanning social and digital media management, content creation, event support, and reputation building. I handle consumer brands across Titan, including watches (Titan Watches, Raga, Helios), bags (IRTH, Fastrack), perfumes (SKINN, Fastrack), eyewear (Titan Eye+), smart wearables (Titan & Fastrack), and sarees (Taneira).My role involves shaping PR narratives, driving digital amplification, and executing integrated campaigns through media interactions, editorial-led coverages, product features, authored articles, industry stories, and influencer collaborations. Alongside PR, I’ve worked on digital-first growth and thought-leadership advocacy for jewellery and healthcare brands like Bhima Jewellers and Soukya. From press releases to podcasts, post copies to captions, product shoots to models, reels to vox-pops and testimonials, I\'ve done it all.I ensure : 1. content doesn’t feel stale; 2. influencers are brand-fit 3. reputation decisions are taken early before things get spicy. Through Meltwater & Google trends I track online chatter, brand mentions, sentiment trends, word clouds and monitor and report crisis wherever necessary.My on-ground brand experiences include multiple live activations and launches for TVS Motors, managing in-store event for Third Wave Coffee and coordinating a bike rally for Helios.My background is in cinema and visual storytelling, spanning documentaries, short films, and ads. Highlight - Served as an Associate Director on a documentary for the Ministry of Culture, Government of India, 2022.During my tenure at Wizcraft, I had the opportunity to work for Google, Wells Fargo & the G20 Summit in India among others clients. While PR shaped how I think about narrative and credibility, my interest lies closer at a job role which sits at the intersection of video production, digital and social media content creation, ad production, event management and exciting brand experiences - exactly where I am headed next in my career.Achievement: Best Note on Digital Reputation Management & Highest Cross-sellPeers say :\"Perfectionist core\"Interests: Rewriting a \'perfect\' murder mystery - composing music - disappearing into binge-watching rabbit holes. Res \'26 : Release an album on SpotifyIf this resonates, chances are we’ll agree on more than just work.Ciao!

Experience

1. Account Executive

   Adfactors PR

   Jul 2025 — Present · Bengaluru, IN

   As Associate Account Executive at Adfactors PR, I manage a diverse portfolio of clients, including Titan (Smart Wearables, Fragrances, Eye Plus, Watches, Raga), Fastrack (Watches, Bags), IRTH, Bhima Jewellers, Third Wave Coffee, and TVS. I handle video production, client servicing, digital strategy, and social media management, particularly for Bhima Jewellers\' LinkedIn, Facebook, and Instagram presence. Leveraging data analytics software like Meltwater, I generate reports for Titan Corporate and Aparna Constructions, analyzing data to optimize campaigns. My role involves content development, project management, and staying abreast of industry trends to deliver impactful results for clients.

Education

• Manipal Institute of Communication, Manipal Academy of Higher Education

  Master of Arts - MA

  2022 — 2024

• University of Calcutta

  Bachelor of Commerce - BCom

  2017 — 2020