Bill Playford
Vice President and Partner @Dealerknows Consulting
Signup · Get unlimited contacts
WORK HISTORY
Vice President and Partner @Dealerknows Consulting
Principally responsible for the daily operations of DealerKnows Consulting. This encompasses direct oversight of the Virtual Dealer Training and TaskTeacher programs, including: Managing employees, monitoring metrics, upholding design standards, maintaining all technical assets, in addition to supporting the overall strategic development of the company. General responsibilities include: Conducting Virtual Dealer Training sessions, data compilation and analysis, statistical modeling, creative design, non-core consulting (OEM, technology vendors, venture capital/investment firms), as well as offering tactical support for on-site and group training activities. Consulting and presentation topics include: strategic development and implementation, brand management, market positioning, predictive analytics, process improvement, and disruptive technologies.DealerKnows has been proud to serve dealerships in 34 states and provinces, including 21 different metropolitan areas, from budget vehicles to luxury and exotics.
EDUCATION
St.Edward's University
Bachelor of Arts - BA, Political Science and Government
TCU Neeley School of Business
MBA, Entrepreneurship/Electronic Commerce
St.Edward's University
BA, Political Science
Texas Christian University
Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
SKILLS
ABOUT BILL PLAYFORD
Business development professional, with over twenty years of domestic and international automotive industry experience, serving clients such as AutoNation, Asbury Automotive, BMW, Hyundai, and Google. Professional focus includes business design, electronic commerce, product development, market cultivation, rapid implementation, team advancement, training, and coaching. Highly adept at quick strategic development and execution. Demonstrated consistency in innovation, sales leadership, customer satisfaction, and customer retention. Passionately committed to shifting the retail automotive paradigm.Specialties: Keen understanding of automotive landscape, with expertise in retail Internet sales process evolution. Extremely customer focused, firmly believing in fulfilling niche consumer demands, and tailoring strategies, tools, technology, capital, and training to best suit target markets. Strongly interested in strategic, competitive, and consumer market analysis. Intimate knowledge of Internet shopping processes, from consumer research, to lead generation/acquisition/scoring/prioritization, to vehicle delivery.ver
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.