Josie Zimmermann
Global Marketing Executive | Brand + Performance + Product | Consumer + B2B | Agency + Corp Mktg | Finance + Tech + Healthcare
- Role
- Vice President, Marketing B2b Commercial Payments (Optum Financial) at Optum
- Location
- Columbia, MO, US
- LinkedIn followers
- 500 followers
About Josie Zimmermann
Josie Zimmermann is an executive leader with 20+ years of progressive multi-category…
Experience
Vice President, Marketing B2b Commercial Payments (Optum Financial)
Jan 2023 — Present
Expanded vertical breadth by applying fintech expertise to commercial healthcare payment solutions- Successfully launched new lending product, including naming, value proposition, customer research, and a go-to-market strategy, achieving $75M monthly originations- Reorganized team structure and implemented Agile sprint methodology and new development tactics, significantly boosting efficiency and project delivery- Develop cost-benefit analyses and profit impact models based on different market fit and historical marketing ROI (return on investment) performance- Selected for C-suite networking opportunities, enhancing cross-departmental relationships and fostering development among senior marketing leaders- Champion the use of generative artificial intelligence and other innovative technologies, serving as an Optum Copilot Champion and driving technological advancements- Established and co-lead the Engage Brigade, a team dedicated to enhancing team culture, achieving notable improvements in team fulfillment as measured by the Employee Experience Index (EXI)- Additional roles: Product Marketing Senior Director
Education
Webster University
BA Marketing & Advertising, Marketing
1999 — 2002
Maryville University of Saint Louis
Master of Business Administration (M.B.A.), Business Administration and Management
2015 — 2016
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