Vikram Singh

About Vikram Singh

I am a well respected leader in Revenue Optimization, Distribution, Technology and Digital Marketing, with over two decades of hands-on experience in all aspects of making hotels more profitable. Integrating revenue optimization technology with marketing has been at the center of my approach to revitalizing hotel profits.I have had pivotal roles in optimizing hospitality assets worldwide, including launching new hotel brands in locations such as NYC, Singapore, Paris, London, Miami, Barcelona, Tokyo, LA, San Francisco, and the Middle East. I have held senior roles at property, regional and corporate levels, affording me a unique perspective on how to execute revenue, digital and sales strategies throughout the hotel and travel ecosystem. I also have solid experience in hotel operations, marketing, and revenue management functions, providing me with a well-rounded and realistic perspective on the hospitality business. I am particularly proficient at effectively interacting with multiple departments and across various management levels to coordinate organization-wide strategy.I have gained global recognition as an outspoken industry expert on revenue optimization and commercial leadership. I have written numerous articles on the need to embrace change and new technology. My articles are widely read and subscribed to by senior executives in the hotel business across the globe. I have been interviewed and had my content reposted by global publications including The New York Times, Forbes, Boston University, Travel Weekly and Skift.Throughout my career, in addition to writing, I have delivered keynotes and educational sessions at hundreds of travel industry events worldwide. My topics usually focus on implementing a successful commercial strategy by integrating marketing with revenue optimization in hotel organizations of all sizes. Hosts include Airbnb, American Express Travel, Arabian Travel Market, and the US Department of Commerce.My top areas of expertise are:• Hotel Commercial Strategy & Implementation• Digital Marketing Strategy• Revenue Optimization Strategy• Pricing Strategy• Channel and Distribution Management• Asset Turnaround and Rebranding Strategy• New Hotel & Brand Launch Strategy• Sales and Marketing Strategy • Boosting Asset Direct Revenues & Profitability

Experience

1. Principal

   Vikram Singh Llc

   Jan 2020 — Present · Seattle, WA, US

   Vikram Singh LLC is my Seattle-based commercial strategy, revenue and marketing optimization company. Our services are backed by my 25 years of experience in hospitality revenue optimization and marketing, as well as my elite network of world-class revenue management and digital marketing partners. My clients benefit from commercial, revenue management and online marketing strategies that enable them to outperform their competition. Core focus areas include:• Hotel Commercial Operations Setup• Revenue and Pricing Services • Digital Marketing Optimization• Digital Asset Management• Budgeting and Forecasting• Setup and Management of Revenue Optimization Software• Optimization of CRM and Social Media StrategyMy portfolio of clients has included cutting-edge hospitality brands like Autocamp; independent hotels in San Francisco, California Wine Country, and Waikiki; and the art-focused Hotel El Ganzo in San Jose Del Cabo.

Education

• Institute of Hotel Management Mumbai

  Professional Degree, Hospitality Management

  1994 — 1998