Michelle White
Senior Manager, Content Strategy & Channel Management at Edison International
- Role
- Senior Manager, Content Strategy & Channel Management at Edison International
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Michelle White
Communications leader, writer and editor. Two decades of experience creating campaigns…
Experience
Senior Manager, Content Strategy & Channel Management
Nov 2021 — Present · Los Angeles, CA, US
Senior Manager, Content Strategy & Channel Management (Sept.2025-present)Oversee content strategy and production across external and internal channels. Align business priorities with creative storytelling to inform and engage multiple audiences. Senior Advisor, Digital Strategy (Oct. 2024-Sept.2025)Project management lead for enterprise digital strategy workstreams, aligning content creation and publishing to business priorities. Develop and oversee digital standards guide to unify public-facing communications. Manage content library as a central resource for communicators. Provide editorial consulting for annual Sustainability Report and copy editing for multichannel content.Senior Advisor, Corporate Publications (Nov. 2021-Oct.2024)Partner with subject matter experts and stakeholders to produce environmental, social and governance (ESG) reports for Edison International and Southern California Edison. Through ESG reports and related white papers, share progress in safely delivering clean energy to 15 million people while addressing challenges in climate adaptation, wildfire mitigation and grid modernization. Lead publications rollout to multiple target audiences, including customers, communities, employees, regulators, shareholders and suppliers. Drive fresh design elements while ensuring cohesive messaging and visual identity across publications and digital properties. Unify publications and teams with common tools and processes.
Education
UCLA
Bachelor of Arts (B.A.), English
2002 — 2005
Skills
- Government Proposals
- Public Relations
- Internal Communications
- Public Sector
- Proofreading
- Business Strategy
- Marketing Communications
- Copywriting
- Journalism
- Nonprofits
- Fact-Checking
- Global Business Development
- Presentation Development
- Press Releases
- Intercultural Awareness
- Biometrics
- Marketing
- Travel Writing
- Proposal Management
- Intercultural Communication
- Strategic Communications
- Creative Writing
- Writing
- Publications
- Publicity
- Cultural Awareness
- Corporate Communications
- Grant Writing
- Proposal Writing
- Identity Management
- Editing
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