Marsha Hebert

About Marsha Hebert

Certified as a “Human Writer” by Authory, I am a senior strategist with over a decade of experience helping leaders and brands bridge the gap between complex expertise and audience resonance.While I lead editorial processes for a team of five and build high-performing content across tech and e-commerce, my specialized focus is Executive Branding. I help $250k+ technical leaders move away from \"AI-generated filler\" and toward high-signal,\"Open Loop\" resumes that prioritize placement velocity:\"\": I don\'t just list tasks. I architect \"Artifact\" bullets: tangible systems and frameworks that prove a leader’s long-term value: I’ve delivered pieces of content over 10+ years without a single missed deadline. I apply this same precision to every executive profile I touch. 🤝 : I’ve built internal style guides and review workflows that reduced revision loops by 50%, efficiency I translate into the job search process for busy executives.\"\": Refined executive highlights to pique recruiter interest, moving candidates from \"skimmable\" to \"must-interview.\": Increased average session duration by 28% and reduced bounce rate by 22% through high-density, logical content: Managed editorial calendars across U.S, U.K, and Netherlands time zones, ensuring seamless cross-cultural execution. & : Fluent in Slack, Asana, Monday.com, Surfer SEO, WordPress, Elementor, Canva.If you are a technical leader whose resume has become a \"distraction\" rather than an asset, or a recruiter looking for a partner to sharpen your candidate pool, let’s connect.

Experience

1. Owner Operator

   Always Typing

   Jan 2015 — Present

   Welcome to Always Typing! As the proud owner and founder of this dynamic venture, I lead a skilled team dedicated to delivering top-notch writing, editing, and content optimization services:Always Typing began as a specialized resume-writing business and has since evolved into a comprehensive hub for all things related to the written word. Whether it\'s crafting compelling resumes, creating engaging website content, or fine-tuning articles for optimal SEO performance, Always Typing is the go-to destination for all your writing needs: Crafting personalized, standout resumes to help individuals make a lasting impression in their professional journeys: From blog posts to website content, we excel in creating engaging and purposeful written material tailored to your audience. & : Ensuring your content is polished, error-free, and communicates your message with clarity: Specialized in optimizing content for search engines, we employ strategies such as keyword integration, meta descriptions, and effective linking for enhanced visibility:With years of experience and a passion for the written word, I am committed to excellence and am innately capable of adapting to diverse industries and tackling complex subjects - this is what sets me apart from others (the ones who need someone to tell them what to write and when). If you need something written, edited, or optimized, I have the expertise to bring your vision to life.Let\'s connect and explore how Always Typing can elevate your written content to new heights!

Education

• Northwestern State University

  Bachelor of Business Administration (BBA), Business Administration and Management, General

• University of Phoenix

  Master's degree, Secondary Education