George W.
Data Insights Analyst @Financial Times
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WORK HISTORY
Data Insights Analyst @Financial Times
London, GB
EDUCATION
Bournemouth University
BA, Marketing Communications
SKILLS
ABOUT GEORGE W.
Data-driven and commercially-minded marketer with a sharp eye for patterns and performance. Fascinated by data and the stories it reveals, I thrive on uncovering insights that drive marketing strategy, optimise spending, and unlock audience potential. With hands-on experience managing £1m+ annual budgets across digital channels, I bring analytical depth to every campaign—leveraging CRM analysis, testing, iteration, and segmentation to create a measurable impact. Currently deepening my analytics capability through a specialist Data Analyst Apprenticeship.
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