David Woodley

Head of Qualitative Research @Barclays

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2022 — Present

Head of Qualitative Research @Barclays

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London, GB

Designed and built a team of high performing qualitative researchers from scratch. Led the retail banks biggest voice of the customer research programme. Delivering high quality brand, proposition, journey testing to drive up brand consideration and customer advocacy. Finalist at MRS 2024 awards for Best New Venture.

EDUCATION

2000 — 2005

CIM | The Chartered Institute of Marketing

CIM Diploma

SKILLS

Brand DevelopmentSegmentationMarketing StrategyStakeholder ManagementMarketingAnalyticsBusiness StrategyProposition DevelopmentMarket PlanningConsultingManagementStrategic PlanningStrategyLeadershipCompetitive AnalysisCustomer ExperienceBusiness InsightsMarket ResearchConsultancyCrmInsight GenerationMarket AnalysisStrategic Insight

ABOUT DAVID WOODLEY

Customer insight specialist, passionate about discovering how we think, feel and do, and using this as a catalyst for change and business transformation. Over 20 years experience leading strategic research and insight projects gained in the financial services, automotive and entertainment sectors.

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David Woodley — Head of Qualitative Research at Barclays in London, GB | Unifers