David Woodley
Head of Qualitative Research @Barclays
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WORK HISTORY
Head of Qualitative Research @Barclays
London, GB
Designed and built a team of high performing qualitative researchers from scratch. Led the retail banks biggest voice of the customer research programme. Delivering high quality brand, proposition, journey testing to drive up brand consideration and customer advocacy. Finalist at MRS 2024 awards for Best New Venture.
EDUCATION
CIM | The Chartered Institute of Marketing
CIM Diploma
SKILLS
ABOUT DAVID WOODLEY
Customer insight specialist, passionate about discovering how we think, feel and do, and using this as a catalyst for change and business transformation. Over 20 years experience leading strategic research and insight projects gained in the financial services, automotive and entertainment sectors.
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