Woodie Moon

About Woodie Moon

Head of Brand & Creative. Leading strategy, design, copy, content, packaging and…

Experience

1. Creative Director

   Stella & Chewy's

   Sep 2024 — Present

   Lead brand strategy and creative direction for a national pet food company. Partner with executives, marketing, and sales to deliver impactful campaigns, packaging design, and digital experiences that drive growth and consumer engagement- Spearheading the evolution of brand identity and storytelling to strengthen cultural relevance- Directed creative strategy across packaging design, advertising, digital, and retail marketing- Launched the brand’s first direct-to-consumer (DTC) channel, building PDP content, acquisition campaigns, and creative assets- Created go-to-market campaigns supporting retail expansion into Target, H-E-B, and PetSmart- Developed consumer personas and messaging frameworks to guide integrated marketing- Collaborate with agencies and internal teams to align brand strategy, creative execution, and business objectives.

Education

• Winthrop University

  Bachelor of Fine Arts (B.F.A.), Illustration

• School of Visual Arts

  Continuing Education

• Cornell University

  Certificate, Brand Management

  2023

Skills

• Digital Photography
• Advertising
• Concept Development
• Adobe Creative Suite
• Photo Styling
• Creative Direction
• Contemporary Art
• Social Media
• Graphic Design
• Social Networking
• Social Media Marketing
• Digital Media
• Art
• Art Direction
• Illustration
• Indesign
• Idea Person
• Illustrator
• Creative Strategy
• Photography
• Conceptual Art
• Photoshop