Susan Wong

About Susan Wong

My specialties are sports photography, social media and content creation, but I am also experienced with graphic design, videography and video editing. Fun fact: I am also fluent in Cantonese and Mandarin!I\'m the Senior Social Content Coordinator for NASCAR Regional, home to the NASCAR world of grassroots racing. This includes ARCA, the Modified Tour and Weekly Series. This means… I get to create really awesome social media content (photos, videos, graphics) of race cars and drivers… I’m living a dream that I had never dreamed of growing up in San Francisco. Motorsports has completely changed the trajectory of my career and I\'ve fully embraced it!I am a 2x graduate of ASU\'s Walter Cronkite School of Journalism and Mass Communication. I have a Master’s in Mass Communication and a Bachelor’s in Sports Journalism. I was a Digital Media Intern for Sun Devil Athletics and created mostly photo content for a variety of sports and teams, I even got to travel a little bit. I also worked for the Watts College of Public Service and Community Solutions. During my time there, I mostly focused on their social media efforts, from content capture to graphic design and monthly analytics reports. I was also the Social Media Director for Blaze Radio at ASU and managed all the sports, music & news content. Growing up in SF, I played a variety of sports which blossomed into my passion for sports storytelling as I got older. And, when I finally picked up a camera as a junior in high school, I fell in love with sports photography. And, that’s just where the story begins…I am also very passionate about diversity and representation in media and I hope to inspire and cultivate the next generation of young women, especially women of color, in the sports industry.

Experience

1. Senior Coordinator, Social Content

   NASCAR

   May 2023 — Present · Charlotte, NC, US

   Create content and execute social strategy for NASCAR Regional (formerly NASCAR Roots) platforms including the NASCAR Whelen Modified Tour, NASCAR Advance Auto Parts Weekly Series and ARCA Menards Series (AMS)+ East & West Series (AMSW & AMSE)- Promote/work with the series, teams, drivers, streaming partners and sponsors- On-the-ground content capture and live posting at the track (photo, video, social)- Coordinate day-to-day social content calendar that aligns with business goals- Design multifunctional graphics (race day, milestones, rankings, awards, etc) in Adobe Photoshop- Film and edit short-form videos and interviews (mobile + DSLR + Adobe Premiere Pro + CapCut)- Grew @NASCARRegional Instagram followers by 28% in my first six months (30k -> 39k)- Executed a successful complete social media rebrand (NASCAR Roots to NASCAR Regional)- Launched the ARCA Instagram and amassed 15k followers in 12 months- Manage at-track social freelancers who assist with content capture- Membership Lead for NASCAR’S Asian American and Pacific Islander Employee Resource Group

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  Master of Arts - MA, Mass Communication

• Walter Cronkite School of Journalism and Mass Communication at Arizona State University

  Bachelor's degree, Sports Journalism