Chris Wommer

About Chris Wommer

Strategic thinker with over 25 years of experience in the travel industry, taking a holistic view of value delivery-evolving products and services while balancing efficiency, customer impact, and long-term growth. Success in driving initiatives and optimizing financial performance through innovative travel strategies. Proven track record in enhancing market penetration and retention, managing multi-million dollar partnerships, and developing effective marketing and sales activities. Adept at analyzing sales and market trends to identify promotional opportunities, with a passion for leading high-performing teams and collaborative efforts to achieve outstanding results.

Experience

1. Manager, Travel Product and Business Development

   AAA-The Auto Club Group

   Jun 2025 — Present · Detroit, MI, US

   Leads strategic direction of preferred partner portfolio growth plans related to sales capabilities, distribution channel focus, marketing initiatives, promotions, agent development, and engagement.Oversee the use of multi-million product co-op dollars to ensure effective use of the funds to support growth levers.Manages the facilitation and execution of product growth plan initiatives for marketing, promotions, agent development, and engagement with cross-functional collaboration to achieve KPIs.Strengthens travel sales channel capabilities through coordinated efforts that increase consumer abilities to book travel on generate targeted lead campaigns, grow call center call volume, and optimize agent selling portfolios.Lead strategy development of rationalized Preferred Partner Prioritization across marketing, promotions, and agent development and engagement, specific to segments, agent tenure, and expertise.Spearhead the annual development of product growth plans using partner funds to maximize results. Provide strategic input to the development of annual override and co-op budgets that adapt with the environment and deliver ACG strategies.Negotiate product contracts specific to ACG to maximize profitability and member value propositions.

Education

• Northern Michigan University

  B.A., History, German, International Affairs

  1996 — 1999

Skills

• Marketing Strategy
• Travel Management
• Strategy
• Business Travel
• Negotiation
• Event Management
• Hospitality
• Sales
• Online Advertising
• Coaching
• Event Planning
• Strategic Planning
• Management
• Hotel Booking
• Leadership
• Trade Shows
• Product Development
• Hotels
• Leisure
• Contract Negotiation
• Travel Planning
• Entrepreneurship
• Budgets
• Marketing
• Market Planning
• New Business Development
• Account Management
• Sales Management