Wojtek Rocko
Product Manager @Albertsons Companies
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WORK HISTORY
Product Manager @Albertsons Companies
Conducts category and shopper analysis utilizing multiple SaaS databases as well as complex SQL queries • Attends trade expos, meets with potential suppliers to review their manufacturing capabilities • Generates annual forecasts, timelines and plans to align with senior leadership • Leads a cross functional team through entire product life cycle • Manages multiple projects simultaneously with varied levels of priorities, from small product maintenance and improvements to extensive product category overhauls and rebrands • Partners with sourcing on identifying potential suppliers and supply strategies • Develops and provides direction to packaging design agencies on product positioning and attributes • Collaborates with regulatory and legal departments on product and packaging compliance • Works with third party agencies on marketing programs to drive product awareness and adoption • Works with sales and operational teams on product commercialization for all Albertsons divisions • Leads and coaches Assistant Product Mangers through new item development processes and analysis • Expanded distribution of 131 Safeway’s private label items into Albertsons stores, launched 75 items that generated $52MM in first year of sales
EDUCATION
Plymouth State University
BS, Marketing
Plymouth State University
MBA, General Management
University of Computer Science and Management
Marketing, Microeconomics, Computer Science
SKILLS
ABOUT WOJTEK ROCKO
Consumer Centric Analytical Entrepreneur
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